Wednesday, November 19, 2008

Some good news from the credit crunch

In checking out the Washington Post version of the story mentioned in the previous post, I came across this paragraph:

"Fewer consumers are now getting courted. According to Mintel Comperemedia, a marketing research firm, 1.34 billion credit card direct mail offers were sent out in the third quarter, down 13 percent from the previous quarter and 28 percent from a year earlier."

Those figures are for the States, but it is a tell-tale sign of the changes. (The previous paragraph mentioned that credit-score cutoffs for direct-mail offers have been raised.)

No comments: